BECOME AN AMBASSADOR

Western Legacy Ambassadors, Inc. is a Colorado nonprofit organization open to young ladies ages 11–19  residing in Colorado, with preference given to those located one to three hours of the Front Range.   

Ambassadors are selected annually through a title competition in which contestants are evaluated in several areas including:  

• Submitted application 

• Appearance and presentation 

• Personality 

• Public speaking 

• Knowledge of rodeo and agriculture 

• Western fashion presentation  

Two ambassador titles are awarded each year, with a title term running May through May   

• Queen Ambassador — Ages 15–19 during her title year  

• Princess Ambassador — Ages 11–14 during her title year  

As a Western Legacy Ambassador, I commit to representing the traditions and values of the American West with integrity, respect, and purpose. 

I will lead by example, serve my community, continue to learn through experience, and honor the people, land, and traditions that shape our western heritage. 

I will carry the responsibility of my title with confidence, professionalism, and pride while encouraging others to value and preserve the legacy we represent. 

“Tradition carried forward by the leaders of tomorrow.”  

The crown symbolizes responsibility as much as honor. Wearing it represents more than holding a title—it is a commitment to leadership, service, and the traditions and values that define the American West.

Ambassadors are expected to carry themselves with confidence, kindness, integrity, and professionalism while serving as positive role models within their communities. 

Each appearance, conversation, and interaction is an opportunity to represent Western Legacy Ambassadors with purpose and share an appreciation for western heritage with others.

Honoring the past. Inspiring the future.

Western Legacy Ambassadors represent the program at a variety of community, agricultural, western heritage, and educational events throughout the year. 

Through their appearances, engagements, and involvement, Ambassadors serve as role models while representing the mission and values of Western Legacy Ambassadors, Inc.

Responsibilities include participating in community and charitable events, educational experiences, outreach initiatives, and other opportunities that build knowledge, broaden perspective, and support the purpose of the program.

The following are examples of regularly scheduled events and activities Ambassadors may participate in throughout the year. 

Rodeo & Western Heritage Events  

Rodeos, fairs, parades, leadership gatherings  

Western heritage  & community celebrations

Ranch events such as brandings and trail rides 

National Western Stock Show (January)

Agriculture & Youth Education  

County fairs and livestock shows   

Agricultural education events  

Youth rodeo, 4-H, or FFA events 

Youth programs and school visits  

Community & Outreach Events  

Community festivals and holiday parades  

Charity and fundraising events  

Wildlife conservation and outdoor education events  

Through real-world experiences, Ambassadors connect with the people and organizations whose work, traditions, and leadership shape Colorado's western communities. 

These connections bring the program's five core pillars to life while providing knowledge and perspective that cannot be replicated in a classroom.

WHERE LEARNING COMES TO LIFE

ProRodeo Hall of Fame & Museum of the American Cowboy - Colorado Springs

Cervi Championship Rodeo Ranch

Stonham

Morning Fresh Dairy Farm - Bellvue

Wild Horse Refuge - Craig