Live the Legacy
Join us in celebrating Colorado’s rich heritage and agriculture.
Your Journey Starts Here!
Leadership Development
Western Heritage & Community
Lead with Purpose.
Confidence grows when you're given the opportunity to lead
Western Heritage & Community
Western Heritage & Community
What it means to represent.
Ambassadors learn that representing western heritage, community, and tradition comes with responsibility.
Agriculture & Land Stewardship
Where Stewardship Becomes Leadership.
This isn't something you learn from the sidelines. Ambassadors gain real insight into agriculture, animal care and the responsibility behind it.
Outdoor Heritage & Conservation
Learn it. Live it. Carry it forward.
Ambassadors gain hands-on insight into wildlife, conservation, and the responsibility of protecting the land and resources that sustain the West.
About Us
Our Mission
Western Legacy Ambassadors, Inc. is dedicated to inspiring and empowering young women to preserve and promote the traditions, values, and heritage of the American West. Through leadership, horsemanship, agricultural advocacy, and community service, Ambassadors serve as role models representing the enduring spirit of western culture throughout Colorado.
about the program
Created to develop confident young leaders who proudly represent the traditions and values of the American West.
Ambassadors serve as role models while promoting agriculture, horsemanship, rodeo, and western heritage through appearances, education, and community service.
Built on more than three decades of combined experience in youth development, rodeo, and western heritage—including involvement with programs, fairs, and the National Western Stock Show—this program is rooted in real-world leadership and industry connection
Grounded in service, dedication, and community, the program prepares young women to lead with confidence and carry the western way of life forward.
Our Ambassadors
Photos taken by our Official Photography Partner - All Around Hand Media, LLC - Georgia Strimenos.
2026 Queen Ambassador - Ophelia Burns
Hello, my name is Ophelia Burns, and I am honored to serve as your 2026 Western Legacy Ambassadors Queen.
My rodeo queen journey began three years ago when I decided to try out for my local junior princess title in Park County. Although I didn't earn the title that year, the experience only strengthened my determination and passion for representing the western way of life. Instead of giving up, I worked harder, learned more, and looked forward to my next opportunity. The following year, I was finally old enough to compete for the Park County Fair and Rodeo Princess title. In 2024, all of that hard work paid off when I was crowned the Park County Fair and Rodeo Princess Attendant. That experience taught me the importance of perseverance, confidence, and believing in yourself even when things don't go your way the first time.
While rodeo queening is a huge part of my life, it is far from my only passion. I have been actively competing in rodeo since I was nine years old and currently compete through the Colorado State High School Rodeo Association as well as local youth rodeos throughout Colorado. I compete in barrel racing, pole bending, goat tying, and breakaway roping. Rodeo has taught me valuable lessons about responsibility, sportsmanship, hard work, and dedication. Every run, whether successful or challenging, has helped shape me into the person I am today.
In addition to rodeo, I am deeply involved in livestock projects. I raise and show market goats, market hogs, and breeding hogs. I began showing livestock when I was nine years old, but my agricultural journey started even earlier when I joined 4-H at the age of six as a Cloverbud. Through 4-H, I have learned countless life skills including leadership, public speaking, record keeping, animal husbandry, and community service. These experiences have helped me grow not only as a competitor but also as a young leader within my community.
Horses have always held a special place in my heart. I began my horse-showing journey on my Welsh Mountain Pony named Elf, who taught me many of the basics and helped build my confidence as a young rider. As I grew, I moved on to my Mustang, Bolero, who has become my trusted partner and now serves as my queen horse. Together, we have created countless memories in the arena, on the trail, and while representing the western industry. The bond between a horse and rider is truly special, and I am grateful every day for the lessons Bolero has taught me about patience, trust, and teamwork.
I was born and raised in Colorado and currently live on a small farm just outside of Fairplay. Living in a rural community has allowed me to be surrounded by the western lifestyle from a very young age. At home, I care for my horses, pigs, and goats, and I have learned firsthand the commitment and responsibility that come with raising livestock. Growing up in this environment has helped me develop a deep appreciation for agriculture, animal care, and the traditions that make the western way of life so special.
As your 2026 Western Legacy Ambassadors Queen, I am excited to share my passion for rodeo, agriculture, and western heritage with others. I believe that our western values—hard work, integrity, respect, perseverance, and community—are just as important today as they have always been. I look forward to representing this organization, meeting new people, encouraging young riders and exhibitors, and helping preserve the traditions that have shaped my life.
Thank you for allowing me to serve as your 2026 Western Legacy Ambassadors Queen. I am proud to represent the western lifestyle and excited for all the opportunities this year will bring.
2026 Princess Ambassador - Olivia Hoerter
Howdy! My name is Olivia Hoerter, and I am your 2026 Western Legacy Ambassadors Princess. I am excited to make amazing memories, meet new people, and represent the western way of life across the great State of Colorado. I am also looking forward to spending the year with our Queen, Ophelia Burns.
I live on my family’s ranch in Fairplay, Colorado, where I spend most of my time working with my horses and playing with our 4 Australian Shepherds. Growing up on a ranch has taught me responsibility, hard work, and a love for the western lifestyle. I am passionate about sharing that lifestyle with others and helping people learn about agriculture, rodeo, and western traditions.
I am 13 years old and active in 4-H. I have held leadership positions in my club, including President and Reporter. Through 4-H, I have learned valuable leadership skills and made many great memories within my community.
My favorite time of year is fair season. I show my horse, Pink, in several classes, and I also show my miniature horse. I spend a lot of time practicing and preparing my animals for competition. I also attend the Colorado State Fair each year. One of my proudest accomplishments was earning Reserve Champion with my miniature horse at the 2024 Colorado State Fair.
I love attending CPRA and PRCA rodeos and being involved in the western community. As a member of rodeo royalty, I am grateful for the opportunity to attend rodeos, parades, and community events throughout Colorado.
Thank you for supporting the Western Legacy Ambassadors program. I am honored to serve as your 2026 Princess and look forward to representing our western heritage throughout the year.
Olivia Hoerter
What Makes Us Different?
Where leadership Begins...
Western Legacy Ambassadors is built on more than appearances—it’s built on experience, education, and understanding the industries that define the western way of life.
From agriculture to rodeo, our Ambassadors will learn what it means to represent something bigger than themselves.
confidence built through expierence...
Every opportunity—every visit, every connection, every conversation—helps shape these young women into leaders.
They leave this program with more than memories—they leave with knowledge, confidence, and purpose.
Rooted in Tradition...
True leadership is built on a strong foundation—one rooted in tradition and driven by purpose.
Through hands-on experiences in agriculture and mentorship from industry leaders, our Ambassadors will gain a deeper understanding of where it all begins.
Beyond the Arena...
Our Ambassadors don’t just show up—they understand what they represent.
Through hands-on experiences and direct connection with industry leaders, they will gain real-world knowledge in agriculture, livestock care, and the rodeo industry.
This is what sets Western Legacy Ambassadors apart.
Honoring the past. inspiring the future
Western Legacy Ambassadors, Inc. is committed to preserving the traditions, values, and industries that define the American West.
By investing in young women today, we are helping ensure this way of life continues for generations to come.
How do I become an Ambassador?
Program Overview
Western Legacy Ambassadors, Inc. is a Colorado nonprofit organization open to young ladies ages 11–19 residing in Colorado, with preference given to those located one to three hours of the Front Range.
Ambassadors are selected annually through a title competition in which contestants are evaluated in several areas including:
• Submitted application
• Appearance and presentation
• Personality
• Public speaking
• Knowledge of rodeo and agriculture
• Western fashion presentation
Two ambassador titles are awarded each year, with a title term running May through May
• Queen Ambassador — Ages 15–19 during her title year
• Princess Ambassador — Ages 11–14 during her title year
Ambassadors serve as representatives of the organization by promoting the western way of life through their actions and involvement in the community. Responsibilities include participating in community and charity events, supporting agricultural education, and advocating for the traditions and values of rodeo and western heritage throughout the year.
Ambassador Pledge
As a Western Legacy Ambassador, I pledge to represent the traditions, values, and heritage of the American West with pride, integrity, and respect. I will serve my community with dedication, promote agriculture and horsemanship, and strive to be a positive role model for others. I will honor the responsibilities of my title, support my fellow ambassadors, and represent Western Legacy Ambassadors with professionalism and gratitude for the sponsors, volunteers, and community members who make this program possible.
What it Means to Wear the Crown
“Tradition carried forward by the leaders of tomorrow.”
Wearing the Ambassador crown represents more than holding a title. It is a commitment to leadership, service, and the preservation of the traditions that define the American West.
Ambassadors serve as representatives of the western way of life—promoting agriculture, horsemanship, rodeo, and the values of integrity, hard work, and community involvement. Each appearance, conversation, and interaction is an opportunity to inspire others and share the importance of western heritage with new generations.
Crown: The crown symbolizes responsibility as much as honor. Ambassadors are expected to carry themselves with confidence, kindness, and professionalism while serving as positive role models within their communities. Honoring the past. Inspiring the future.
Appearances & Engagements
Western Legacy Ambassadors will represent the program at a variety of community, agricultural, and western heritage events throughout the year. Through these appearances, Ambassadors serve as role models while promoting horsemanship, agriculture, leadership, and community service.
Some examples include:
- Rodeo & Western Heritage Events
- Rodeos and rodeo parades (May thru August)
- Western heritage celebrations
- Ranch community events such as brandings and trail rides
- National Western Stock Show (January)
Agriculture & Youth Education:
- County fairs and livestock shows
- Agricultural education events
- Youth rodeo, 4-H, or FFA events
- Youth programs and school visits
Community & Outreach Events:
- Community festivals and holiday parades
- Charity and fundraising events
- Wildlife conservation and outdoor education events
THE AMBASSADOR EXPERIENCE
Learn it. Live it. Carry it forward.
Western Legacy Ambassadors, Inc. is a leadership and educational experience designed to develop confident, capable young women while preserving the traditions of the western way of life.
Our program is built on a structured experience designed to connect participants to the industries, values, and communities that define the western way of life. The program is centered around five core elements, each offering meaningful opportunities for personal growth, real-world experience, and partner involvement.
Ambassadors don’t just represent western heritage—they experience it firsthand, build meaningful connections, and gain the knowledge and leadership skills to carry it forward.
Leadership Development & Personal Growth
Developing confident, capable young leaders through real-world experience. Building communication, public speaking, teamwork, and leadership skills—while preparing Ambassadors to lead with confidence, represent with integrity, and carry forward the values of the western way of life.
Western Heritage & Community Engagement
Ambassadors represent the traditions and values of the American West through community events, rodeos, agricultural programs, and charitable initiatives. Through these experiences, they build confidence in public settings while developing professionalism, a sense of service, and the responsibility of representing something greater than themselves.
Agriculture & Land Stewardship “Where it all begins.”
Ambassadors gain a clear understanding of the connection between land, agriculture, and the western way of life through hands-on experience with livestock, land management, and agricultural practices.
These experiences build an appreciation for responsible land use, and the vital role agriculture plays in sustaining communities and traditions. Through direct access to industry professionals, mentorship, and real-world exposure, Ambassadors deepen their understanding of:
- Animal health and welfare
- Land stewardship and conservation
- Equine care and horsemanship
- Livestock management and agriculture
- Industry standards and best practices
- Western industry careers and entrepreneurship
Outdoor Heritage & Conservation
Understanding the importance of preserving Colorado’s natural resources and outdoor traditions through education, experience, and community involvement. Learning wildlife conservation, ethical outdoor practices, and the balance between land use, agriculture, and environmental stewardship—while promoting responsible outdoor engagement.
Industry & Infrastructure Awareness
Ambassadors explore the industries that build, support, and sustain our communities—including construction, environmental services, utilities, and more. Through this exposure, they gain a broader understanding of how infrastructure connects to agriculture, land use, and community development.
This element expands awareness of career pathways while introducing industries they may not otherwise experience.
From land to leadership—Ambassadors experience the full scope of the western way of life.
Help Us Continue the Legacy!
WHY PARTNER WITH WESTERN LEGACY AMBASSADORS, iNC.
Partnership with Western Legacy Ambassadors, Inc. is an opportunity to be part of a program that connects young women to the full scope of the western way of life - from agriculture and land stewardship to infrastructure, conservation, and community leadership.
Partnering with Western Legacy Ambassadors, Inc. is an investment in the future of Colorado’s western heritage and the next generation of leaders who will represent it.
Partners gain meaningful visibility while supporting leadership development, confidence, and service among young women committed to preserving western traditions.
experienced-based learning through partnerships
We recognize that every partner brings unique value. For those looking to be involved beyond traditional partnership, our Ambassador Experience Series offers a unique opportunity to directly influence the development of future leaders. Your time, knowledge, and expertise becomes part of what they carry forward, long after the experience ends.
Educational partnerships may include:
- Behind-the-scenes facility tours and exclusive site experiences
- Hands-on demonstrations and interactive learning opportunities
- Leadership, mentorship, & professional development
- Agriculture, natural resources, and land stewardship
- Wildlife, conservation, and environmental education
- Western heritage, history, and cultural preservation
- Business, entrepreneurship, and career exploration
Where Your Support Goes
Partner support directly funds the resources, training, and experiences that allow Ambassadors to represent the program and their communities throughout the year.
Financial and in-kind contributions directly support key areas of the program, including:
• Ambassador Regalia – crowns, buckles, banners, sashes, and other official items that represent the program with professionalism
• Educational Opportunities – clinics, workshops, and leadership development.
• Horsemanship Development – training and responsible horse care responsible horse care
• Community Outreach – participation in rodeos, fairs, parades, charity events
• Travel and Event Participation – transportation and logistical support for ambassadors attending community events and representing the program across Colorado
• Scholarships and Recognition – scholarships and awards recognizing dedication, leadership, and service demonstrated by Ambassadors.
Founding Partner
Every great program begins with someone who believes in the vision from the start.
We are seeking partners to help launch this program into the community and establish the foundation for its inaugural year.
These partnerships help establish the program’s core elements and directly supports the resources needed to get started—while investing in the next generation of young women who will represent western heritage, leadership, and agriculture across Colorado.
FOUNDING PARTNERSHIP Levels
- Legacy Partner - $5,000
- Trailblazer Partner - $2,500
- Heritage Partner - $1,000
- Ambassador Partner - $500
- Friends of Western Legacy Ambassadors - $250
In-Kind Partnerships
We welcome partnerships through:
- Products
- Services
- Industry expertise
Level and Recognition is aligned with contribution value.
Depending on Level of Partner support, Recognition may include:
• Premier logo placement on website and promotional materials
• Recognition as Founding Legacy Partner at the title selection event
• Logo placement on event banner
• Recognition on ambassador signature cards
• Regular Social media spotlight feature
• Opportunity for presentation of awards at the inaugural event
PARTNER Impact
Partner support fuels program growth and expands opportunities for young women.
Driving operations, outreach, and educational experiences in agriculture, rodeo, and western heritage—while connecting participants to industry, conservation, and community leadership.
Empowering Ambassadors to serve their communities and carry forward the values that define Colorado’s western culture.
Our Commitment to You
We are committed to building meaningful, professional partnerships with every partner who supports Western Legacy Ambassadors, Inc.
Our goal is not only to recognize your contribution—but to represent your brand with integrity, respect, and purpose in every interaction.
We are dedicated to clear communication, thoughtful collaboration, and ensuring that your support is reflected in the quality and impact of the program.
As a partner, you can expect a relationship built on mutual respect, shared values, and a commitment to making a lasting impact.
The Western Legacy Ambassador Commitment
Serving as a Western Legacy Ambassador is both an honor and a responsibility—one that reflects the traditions, values, and heritage of the American West
Through leadership, service, and agricultural education, Ambassadors carry this legacy forward
This commitment is made with pride, professionalism, and respect.
Together, we honor the past and inspire the future.
